A decision layer for sports
We sit on top of the tools and data front offices and athletic departments already use — Statcast, Hudl, Synergy, Catapult, your CRM, your data warehouse, your spreadsheets — and turn that data into the decisions that actually matter. Roster construction, draft and recruiting, transfer portal, NIL allocation, injury risk, budget priorities.
One platform across every sport. We don't replace your tools — we make them smarter.
Currently running inside NFL, NBA, and MLB front offices.
From the team behind adaptive analytics platforms at
Most analytics tools sound impressive in a demo. Few survive a budget meeting.
We're built differently. Whether you're a pro franchise modernizing your stack, a P4 program with a full analytics team, or a mid-major where every dollar has to be justified — the question is the same: does this produce better decisions, more efficiency, or lower costs?
The platform earns its place by:
Built so the answer to "what's the ROI?" is clear, defensible, and specific to your program.
One analytics platform across every sport in your organization. Each deployment is built around professional-grade methodology, shaped to your data and the decisions your staff makes. No per-sport licensing. No siloed tools. One investment that covers everything.
Football
Roster construction, recruiting evaluation, player valuation, game strategy, and cap-aware optimization — built on the same methodology powering NFL front office analytics.
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Baseball
Pitch intelligence, fatigue tracking, arsenal analysis, recruiting projection, and game strategy — built on the same methodology powering MLB front office analytics.
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Basketball
Player evaluation, load management, injury risk, game strategy, and roster optimization — built on the same methodology deployed inside an NBA front office.
Live in NBA Schedule a Walkthrough →You don't need to start over. The platform meets you where you are — whether that's a spreadsheet, a part-time analyst, or an established analytics operation.
No analytics staff, no infrastructure, no problem. The platform becomes your entire analytics capability — pro-league methodology across every sport, without hiring a single analyst. You go from nothing to a decision-support system in weeks, not years.
Hudl, Catapult, TrackMan, Synergy — the platform sits on top of what you already invest in and connects it. Your existing data becomes more valuable because models are reading across sources your staff doesn't have time to synthesize manually. And if your data already lives in Snowflake or Databricks, we run as an app on top of it — your data stays where it is, single-tenant, nothing replaced.
Your analysts become a force multiplier. Instead of pulling reports and building dashboards, they're directing a platform that builds and deploys models across every sport in your organization. One team, one platform, every roster covered.
Every model in the platform is built around decisions your people actually make — not hypothetical use cases dreamed up in a deck.
Trade deadline · 90 minutes to decide
Player valuation, contract and cap fit, injury risk, and roster impact synthesized into a single brief — before you're on the phone, not after. Not a war room arguing over spreadsheets. An answer with the evidence behind it.
GM · President of Basketball Operations · Assistant GM
Free agency · The offer is due
Performance projection, aging curve, market comparables, and cap impact scored together — a defensible number before the deadline, not a gut call you defend later. When the model disagrees with the room, it tells you why.
GM · Director of Scouting · Capologist
Game day · Two hours to lineup
Workload ratio, minutes load, sleep data, and injury-risk model need to talk to each other before the lineup is set. The platform surfaces a cross-model recommendation before you make the call.
Head Athletic Trainer · Head Coach · Performance Staff
Sunday night · Transfer portal opens
Transfer value, injury history, roster fit, and NIL market rate synthesized into a single brief — framed for the person making the call. Not a spreadsheet to scroll through. An answer with evidence behind it.
Head Coach · GM · NIL Director
Signing day · Three prospects, one spot
Projection models, positional need analysis, roster balance, and developmental trajectory scored together. When the model disagrees with the scouting consensus, it tells you why.
Head Coach · Director of Scouting · Recruiting Coordinator
Not software you buy off a shelf. An adaptive analytics platform built around your program, your existing data, and the decisions your staff makes every day.
A structured discovery process with your coaches, trainers, and front-office staff. We map the decisions that matter, the data you already have — tracking systems, scouting databases, medical platforms, recruiting databases, whatever your stack looks like today — and the gaps that cost you. No assumptions. No demos until we understand your organization.
Custom models shaped around each sport in your program, trained on your data, calibrated to your staff's decision-making process. Every model traces back to a real conversation with your people. One platform powers all of them — football, baseball, basketball, and beyond.
The platform gets smarter the longer it runs. New questions surface new model opportunities. When frontier technology improves, your entire stack inherits the upgrade — across every sport, simultaneously. Over time, it can consolidate or replace point solutions that used to require separate investments. You own the intelligence.
Every deployment comes with a dedicated team and on-call access to senior expertise.
One engineer, embedded with your program. Builds your models, integrates your data, sits with your staff. Yours from kickoff through every season — never shared across accounts.
Yours alone. Owns ticketing integration, automated support agents, and day-to-day operational health — so the platform stays up without becoming your problem.
Twenty-plus years of enterprise CTO leadership and pro-league front-office technology experience. On call for integration, change management, and technology strategy.
Tenured applied statistician with hockey analytics work for the NHL, federal-government machine learning programs, and enterprise ML in production. Available for novel methodology challenges.
Eight layers that make a customized deployment different from the demo.
No pitch deck. No demo until we understand your program. Tell us what you're working with — your sports, your data, your current analytics setup — and we'll show you what's possible.